I checked it out and found it was way too pricey for street application. I've done quite a bit of research on these fully-synthetic oils and they really are considerably better than ordinary multigrade oil, but make sure you get the correct oil for the application.
I found the Mobil 1 is the best, although it's slightly pricey.
I use Castrol Edge. It's almost half the price of the Mobil 1, and my oil stays yellow/gold colour for about 6000 miles, before it even starts to go black. Just make sure you get the Castrol Edge, and not the Edge Sport.